2008
Jean-Baptiste Caste is a professional windsurfer. He spends his life drying off between the sea, the beach, the shower… everywhere. The idea for a new poncho concept then crossed his mind and would mature for four years…
2012
ALL-IN is born in Hossegor! After numerous prototypes and a lot of energy and hard work, success was immediate from the first months of launch, and the ponchos created by ALL-IN stand out from the crowd: innovation, ultra-high-quality manufacturing, a truly original and eye-catching design, a real range and different cuts – the changing poncho becomes stylish thanks to JB!
Today
ALL-IN is a French brand
innovative company specializing in equipment and accessories for sports
gliding and outdoor activities. Founded by a surfing enthusiast, ALL-IN offers products designed to provide comfort, practicality, and performance .
before, during and after each sports session.
Since its creation, ALL-IN has established itself
as a leading brand in the world of ponchos and accessories dedicated to
demanding athletes, combining unique design and eco-friendly materials
and a commitment to quality .
But why ALL-IN?
There is no connection with poker, except for having taken the crazy gamble of launching this brand and making it a benchmark in its sector today!
ALL-IN is simply the idea of giving everything for something, it is a limitless commitment, that of JB to design the best products of the Sweet Transition.
The Sweet Transition is even better in video…
We create innovative, fun and practical accessories to offer you maximum comfort before, during or after your water and outdoor leisure activities, while regulating our environmental impact.
That's the Sweet Transition!
We have values
Freedom
Let everyone live their passion without limits.
Accessibility
A welcoming brand, designed for everyone.
Innovation & Performance
Technical, patented (SALTY BELT) and aesthetic products.
Eco-responsible commitment
Sustainable materials and responsible production
Let us introduce ourselves
Behind these ingenious and practical products is a small team of passionate people.
JEAN BAPTISTE CASTE
Founder & CEO of All-in
Windsurfer and Surfer, passionate and hardworking, he has been carrying the ALL-IN adventure for over 10 years.
Julia Caste
ALL-IN WETSUIT REPAIR workshop manager
Julia, head of the ALL-IN WETSUIT REPAIR workshop, supports and assists JB in all his projects. You'll often see her on our website as she's the official ALL-IN model.
Aurélie Breton
Seamstress at ALL-IN WETSUIT REPAIR
Lilie is our new recruit at the ALL-IN WETSUIT REPAIR workshop, she is Véronique's daughter and Mathias' cousin!
The next generation of wetsuit repairers is therefore assured!
Véronique Poiret
Seamstress at ALL-IN WETSUIT REPAIR
Véronique handles all the repairs that come through our wetsuit repair shop. With over 30 years of experience in the field, she's a true neoprene expert!
Magali Le Gourrierec
Seamstress at ALL-IN WETSUIT REPAIR
Magali joined the team in early 2023 at the wetsuit repair workshop. She has around twenty years of experience with neoprene and therefore forms a dynamic duo with Véronique!
Mathias Poiret
Logistics Manager
Fast shipping is all thanks to him! Mathias handles the shipping of our packages via DHL or DPD. He's also responsible for the custom printing on our products!
KAI
Top model dog
Our dog, our adventure companion, our free spirit.
On August 18, 2023, he left us suddenly, leaving behind an immense void… and a love that will never leave us.
To continue walking alongside him, Julia and I wanted to pay tribute to him in our own way: by creating a collection inspired by every moment spent with him, this is the Kaï collection.
We entrusted our most intimate photos to our graphic designer, who transformed them into illustrations. Each motif, each color, each line tells a story, a walk, a glance, a moment with Kai.
This collection is our way of extending his energy , his touch of madness, his gentleness. It's our way of saying that he's still here, somewhere between the waves and the wind.
MALO
Kai's successor
He's taking over from Kai at ALL-IN, ensuring your orders are shipped smoothly and keeping the stock secure so all your ponchos arrive on time. He's also one of ALL-IN's models for magazine and social media ads.
JB's word
All the products I develop are those I need when I go surfing or windsurfing.
When I'm on the beach and I feel like I'm missing something or I'm cold, I think about a product that could fill that gap.
For example, the long-sleeved terry cloth poncho (V Poncho Long Sleeves) is really a must for me in winter, the SALTY BELT for my car keys, if I forget them, I'm gutted!
The Clean-Kit is also essential: I put all my wetsuits and ponchos in the bucket, I put it on the beach, I change in it when I'm done and when I get home I put everything directly in the shower, it's great!
Jean Baptiste Caste
Founder of ALL-IN
