The brand

Our story

This is how it all started…

2008
Jean-Baptiste Caste is a professional windsurfer. He spends most of his time getting dry at the seaside, at the beach, after a shower. Everywhere. He then has the idea of a new type of ponchos and this will take him 4 years to develop.

2012
Birth of Beach Company is born in Hossegor ! After many prototypes, a lot of energy and hard work. The success is immediate within the first months of its launching, the ponchos designed by ALL-IN are unique: innovation, high-quality making, a flashy and original design, a real range of different styles, the poncho is changing and becoming stylish thanks to JB!

Today
Promoted by its founder ALL-IN is positioning as a leader and trend-setter on the terry poncho market but it is also an accessories brand dedicated to your comfort before and after a session. Following its slogan “The Sweet Transition”, ALL-IN brings a lot of comfort to the users to change outfits everywhere before a session and especially after getting out of the water, in a word, during all these transitions that can be hard! .
“The Sweet Transition”, ALL-IN is simply the idea of giving everything you can, committing yourself fully, just like JB does to design the best products for the Sweet Transition. Before a session and especially after getting out of the water, in a word, during all these transitions that can be hard!

This is how it all started…

2008 : Jean-Baptiste Caste is a professional windsurfer. He spends most of his time getting dry at the seaside, at the beach, after a shower. Everywhere. He then has the idea of a new type of ponchos and this will take him 4 years to develop.

2012 : Birth of ALL-IN SportBeach Company in Hossegor ! After many prototypes, a lot of energy and hard work. The success is immediate within the first months of its launching, the ponchos designed by ALL-IN: are uniqueinnovation, high-quality making, a flashy and original design, a real range of different styles, the poncho is changing and becoming stylish thanks toJB !

Today : just like its founder, ALL-IN is positioning as a leader and trendsetter on the terry poncho market but it is also an accessories brand dedicated to your comfort before and after a session. “The Sweet Transition”, ALL-IN is simply the idea of giving everything you can, committing yourself fully, just like JB does to design the best products for the Sweet Transition. Before a session and especially after getting out of the water, in a word, during all these transitions that can be hard!

But why ALL IN?

Nothing to do with poker, except maybe in the crazy bet of launching this brand and making it a leader in its area today!
ALL-IN is simply the idea of giving everything you can, committing yourself fully, just like JB does to design the best products for the Sweet Transition.

The Sweet Transition is even better in video…

We are sociable

“We create innovative, fun and practical products to give you a maximum of comfort before, during or after your water or outdoor activities, while reducing our impact on the environment. That’s the Sweet Transition!”

That’s the Sweet Transition !

We have values

INNOVATION
Each year, we develop dozens of ALL-IN prototypes to answer you needs and our team of riders’ needs. We have been awarded the prize for innovation at ISPO 2020 (the most important international show for various areas in the sport industry) in the category “ISPO Brandnew award” 2020 (l’ISPO Brandnew award” – SelectionOffshore”, SALTY BELT.

CONFORT
Helping you during your sport activities and making the transitions easier (getting out of the water, changing outfits, carrying your stuff…), this has been our motto and our identity since 2012. Pour cela, nous créons des produits résistants, agréables à porter et à utiliser. For that, we create products that are resistant, easy to wear and easy to carry.

CREATIVITY
We have been the first to offer colourful ponchos with modern and fresh designs. Each collection is inspired by nature, trips, cultures, and colours! Chaque collection est inspirée par la nature, les voyages, les cultures, et les couleurs !

SUSTAINABLE DEVELOPMENT
We ensure that we make Eco-friendly products and we take real steps in order to reduce the daily impact of our activity.

French design

Eco-friendly

Zero plastic

Here’s the team…

This is the team of passionate people who are behind these smart and practical products:

Jean Baptiste Caste

ALL-IN founder & CEO

A windsurfer and a surfer, passionate and hard-working, he’s been leading the ALL-IN adventure for more than 10 years.

  • WATERMAN
  • Cool attitude
  • Persistent

Julia caste

Marketing and communication manager

Julia works with JB and helps him in all his projects. You will often see her on her website as she’s the official model of the brand.

  • Photogenic
  • Smiling
  • Working girl

Thierry Jannot

Designer

He’s the artist working for ALL-IN. When he’s not jumping above the waves, he’s the one in charge of designing our collection.

  • Designing precision
  • Creativity
  • Passionate about water sports

Pertusato films

Video makers

aka Red Slip They’re crazy, and that’s why we work together. They create an offbeat illustration of our products. You can see all their videos on our YouTube channel. YouTube.

  • Craziness
  • Video skills
  • Routine and boredom

Kaï

Model dog

He makes sure all orders are sent and keeps the stock safe so that all your ponchos can get there in the right time and place. He’s also one of the ALL-IN models for ads in magazines.

  • Good-looking
  • Professional
  • Watchdog

Here’s the team…

This is the team of passionate people who are behind these smart and practical products:

Jean Baptiste Caste

ALL-IN founder & CEO

A windsurfer and a surfer, passionate and hard-working, he’s been leading the ALL-IN adventure for more than 10 years.

Julia caste

Marketing and communication manager

Julia works with JB and helps him in all his projects. You will often see her on her website as she’s the official model of the brand.

Kaï

Model dog

He makes sure all orders are sent and keeps the stock safe so that all your ponchos can get there in the right time and place. He’s also one of the ALL-IN models for ads in magazines.

Thierry Jannot

Designer

He’s the artist working for ALL-IN. When he’s not jumping above the waves, he’s the one in charge of designing our collection.

 

Pertusato films

Video makers

aka Red Slip They’re crazy, and that’s why we work together. They create an offbeat illustration of our products. You can see all their videos on our YouTube channel. YouTube.

They proudly represent ALL-IN…

We believe in them and they believe in our products, wear them, test them… Discover our brand ambassadors. Discover our ambassadors

Sam Piter

Pro Surfer

A French Pro surfer who’s freaking good! Seignosse is his home spot, but he often travels around the globe in his quest for the best wave, like here in Mentawaii. For 4 years, Sam has been using ALL-IN products and we are proud to have him as a member of our team!

Hugo Prins

Surfer and model

A young surfer from Hossegor who’s awesome in the water and does ALL-IN products honour! He’s also one of our favourite models for the Junior collection because of his (naughty) baby face.

A word from JB

All the products that I develop are those that I need when I go surfing or windsurfing.
When I’m on the beach and I need something or I’m cold, I start thinking about a product that could answer this need. For example the long-sleeved Poncho (V Poncho Long Sleeves) is really a must-have for me,and if I forget it, I feel so bad! ! Clean-Kit is also a must-have: I put all my wetsuits and ponchos in the bucket, put it down on the beach, I change outfits in it when I’m done and when I get home I put everything directly under the shower, it’s great

JB Caste

ALL-IN Founder

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